Data analytics tools for marketing and sales

We are developing several customer analytics applications for marketing and sales to help mid-sized businesses better understand customers, increase sales, and make better decisions. Try all the prototype applications below:

• Mova U.S. State GDP Analyzer: Select a U.S. state to view GDP size, growth, and industry trends over time. Identify investment opportunities in growing sectors and divest in declining ones.
• Mova Credit Card Customer Segmentation: Cluster analysis tool for credit card customers. Select the number of clusters to group customers by traits like balance, purchases, payments, and credit limits. Visualize clusters to enhance customer segmentation.
• Mova Consumer Finance Analyzer: Analyze the U.S. Federal Reserve Survey of Consumer Finances by demographic and date. Understand key financial trends across 35 components to better serve diverse consumer groups.
• Mova Profit Forecaster: Mova Profit Forecaster: Use Monte Carlo Simulation to forecast profit based on your cost profile. Compare likely profits with simulated outcomes and understand cost impact on profit variance.
• Mova Walmart Store Department Sales Analyzer: Analyze sales for a Walmart store department across 45 stores. Understand the impact of five external factors on sales to refine pricing, promotion, and distribution strategies.
• Mova Bank Card Fraud Detection: Detect fraudulent credit card transactions using Logistic Regression. Adjust the Classification Threshold to see how it affects predictions, tailored for imbalanced datasets.
• Mova Business Forecaster: Forecast time series data such as KPIs with 20 years of monthly Ford Motor U.S. sales data. Select from 14 predictors to see their impact on forecast accuracy.
• Mova Stock Risk Return Analyzer: Calculates key historical risk-return metrics for a stock (selected from S&P 500). Helps investors assess the risk and return performance of their investments.
• Mova Twitter Analyzer & Search: Due to Twitter closing free API access to their data in May 2023, our free analysis and search tools are no longer viable.

Smart data analytics provides a holistic view of your business

People, process and technology all work togther as a complete system:

• Problem: Using data analytics is too complicated for many companies.
• Vision: Our vision is everyone can use data and analytics to make better decisions for increasing company growth and profits.
• Solution: We are building a business analytics platform for small and mid-sized companies. We are developing our first industry solution for retailers and consumer product companies.
• Contact us: Contact us to see how our business analytics can help your business grow. Simply send us an Email or phone us at 1-877-330-7555.

Humans + Machines drives your company forward

Our analytics system combines human strengths and machine strengths to give you superior insights:

• Humans: Your employees know your business and processes best. We help them do their jobs better.
• Machines: Our business analytics methods show you the how and why of your sales, customers and finances.
• Humans + Machines: With our analytics, employees see new ways and make better decisions by moving from simple descriptive tables and charts to true business analytics and insights.

Solutions tailored to meet your industry needs

Every industry has unique operations and key success factors:

• Retail, consumer products and e-commerce: Provide a unified shopping experience and seamless customer experience. Empower store associates. See our Retail Analytics for insights into sales, customers and products.
• Financial services, banking: Continuous need to reduce fraud, manage risk and expand services.
• Telecommunications: Reduce churn, manage plans and provide good customer service in a very competitive market.
• Manufacturing and consumer goods: Streamline inquiries, orders, channels and field service. Direct-to-consumer is growing fast.

Key metrics for each department show you what’s important and why

Your primary business activities use business analytics that supports your competitive advantage:

• Marketing: Retain existing customers, find new customers. Generate demand. Reach and persuade prospects. Optimize product mix and pricing.
• Sales: Build relationships with customers and prospects. Sell more products and drive revenues.
• Finance: Analyze the balance sheet, income, expenses, and cash flow. Make more accurate budgets and plans.
• Operations: Optimize resources for successful production, infrastructure and human resources while maximizing profits.
• Logistics: Streamline inventory, warehousing, order processing and distribution to exceed customer expectations.
• Service: Pre-sale service answers customer questions, overcomes obstacles and reduces the sales cycle. Post-sale service ensures a happy customer for referrals and repeat business.

Employees at all levels use business analytics to make daily decisions

Executives, managers, supervisors and employees use business analytics to work more effectively and efficiently:

• Executives: High-level strategic insights for planning company strategy, improving your competitive advantage and increasing shareholder value. Get key information for managing your executive team.
• Managers: Operational insights for improving performance in sales, marketing and operations. Identify and respond to opportunities and problems.
• Supervisors: Tactical insights for managing projects and activities to be completed on-time and on-budget.
• Front-line employees: At-hand information for building customer relationships and improving customer service.

Contact us to see how our data analytics can help your business grow

Send us an Email or phone us at 1-877-330-7555.